The Winter months can wreak havoc on the skin, but being prepared with an arsenal of richer formulas is the key to a hydrated, healthy season. During Winter, our skin tends to get drier due to the loss of humidity in the atmosphere, wind, or constant temperature change when going from the outside to the inside. Dry air from inside, often from heat usage, leads to drier skin. These components all impact our skin, and transepidermal water loss is the resulting factor (TEWL).

TEWL is the natural process of water evaporating through the skin and into the air. Signs of TEWL include flaking, roughness, increased visibility of fine lines, a feeling of tightness and discomfort, irritation, and itchiness.

The MAIM Collection2
The MAIM Collection

So, it is important to switch things up and implement a Winter skincare routine to take extra precautions during these colder months. Taking care of your skin in the Winter can feel like a special project. But it is necessary to reassess your winter skincare stash as a winter skincare routine for your face and body, which helps keep your skin healthy no matter the climate in which you live.

What’s the catch? (Should you stick to a winter skincare routine or add an individual product?)

You should commit to a consistent routine by all means. Your winter skincare regimen should still include all of the elements of your regularly scheduled routine: a cleanser, exfoliant, appropriate mask, toner, appropriate serum, oil, appropriate moisturizer, and remember that non-negotiable step: SUNSCREEN! And, yes, you heard that correctly.

Do not skip sunscreen in the winter. SPF is a daily essential, though it may not be the first thing you remember in the winter as you would in the summer months. The sun’s rays penetrate the clouds and the windows even on cloudy days. This goes to emphasize the importance of buying a broad-spectrum sunscreen.

Supplement your skincare routine with the MA’IM COLLECTION trio for year-round hydration and moisture.

For your body: